http://www.youtube.com/watch?v=mS_fc5XVjkc
The 2009 Gap Christmas Commercial was always something that caught my attention. Now, in 2009, I was clearly not the age of those little girls, but their cute cheerleader-like attitudes, and adorable boots made me wish I was their age so I could run home to mom and beg her to take me to GAP. I feel that the overall message of this commercial was to convince parents to but cute, comfy clothes for their kids. I see it being more for young girls, because there are no young boys in the commercial. I think that GAP's purpose was to grab the attention of young girls, and their mothers and get them to go out and buy their comfy sweaters, and cute boots. As a young girl, I recall hating those girly dresses! I love Grandma and all, but did I really have to wear the sweater with a stocking on it? In the commercial, the girls are cheering and/or singing about how they are not going to wear those dresses anymore. The audience I see is to parents, aunts and uncles, grandmas and grandpas, cousins, brothers and sisters, but more importantly, it is to catch the attention of little girls. The actresses in the video portray ample amounts of fun and excitement. I can easily see why girls their age would love to own that comfy sweater and those cute boots! Not only is this commercial made adorable with little girls full of attitude and spunk, but they come up with a cheer/chant that gets embedded in your brain. When christmas time rolls around, it never fails to get stuck in my head, and my mom never fails to comment on me singing it ALL THE TIME.
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